OUR SUSTAINABILITY
Our commitment to sustainability is about protecting today while nurturing tomorrow – for our children, and for generations yet to come.
For us, sustainability goes beyond our own walls. It’s about being mindful members of the global community and making choices that respect both people and the planet. Guided by innovation and integrity, we continue to raise the bar – reducing our impact, preserving resources, and creating meaningful benefits for families, communities, and ecosystems at every stage of the journey.
BENEFITS FOR THE ENVIRONMENT
Sustainability started with caring for the environment, but for us it has grown into something bigger – it’s about nurturing both people and the planet, knowing the two are deeply connected. Through thoughtful choices, we’re protecting nature while also supporting human health and wellbeing.
Recyclable Packaging
As proud members of the Australian Packaging Covenant Organization (APCO), we’re moving towards fully sustainable packaging. This means:
- Designing smarter packaging using recycled and renewable materials
- Choosing BPA-free alternatives
- Clear, easy-to-read recycling labels
- Supporting recycling and recovery programs
- Because every small, considered step adds up to a big difference.
Sustainably Grown Botanicals
Our botanicals are grown with care using permaculture principles that work with nature, not against it. Pollination is supported by our own resident bee colonies, while a 4,500 m² rainwater catchment system and solar energy help our plantations thrive naturally – reducing environmental impact and preserving biodiversity.
Sustainable Bee-Derived Materials
Our bees do more than pollinate – they provide us with nourishing, bioactive ingredients such as MBc Herbal Honey™. Through sustainable beekeeping at our Yinnar and Langsborough sites, we protect biodiversity, ensure year-round flowering, and care for the local ecosystems that sustain our future.
These thoughtfully sourced botanicals also appear across our Mothers’ Care products, bringing gentle support to mums’ skin with the same sustainability mindset.
CIRCULAR & SUSTAINABLE ECONOMY
Caring for our little stars’ future means rethinking how we use and reuse resources. For us, sustainability isn’t just about taking less – it’s about giving more back, creating lasting value for families, communities, and the planet.
Products That Truly Deliver
By investing in research and development, we focus our efforts on products that are proven for safety and effectiveness. This ensures that every resource we use contributes to something meaningful – products that genuinely matter and provide long-term value.
Reclaiming Value from Waste
Rather than letting resources go to waste, we look for ways to reclaim and upcycle – from energy recovery to smarter land management practices. Every step helps reduce our footprint and keep value circulating.
Diversified Agriculture
We grow botanicals and food ingredients side by side, as nature intended. This companion planting approach encourages biodiversity, nurtures healthy soil, and supports sustainable agriculture – creating benefits that last for families and the environment alike.
RESPONSIBLE SOURCING
Certified Organic Ingredients
Our Little Étoile® Organic Baby Food proudly carries Australian Certified Organic (ACO) certification – meaning our ingredients are grown and produced with the highest care for both people and planet.
To meet ACO standards, our farmers:
- Avoid most synthetic pesticides and fertilisers
- Nurture soil health through sustainable practices such as crop rotation,
- composting, and careful tillage
- Steer clear of genetic engineering and sewage sludge
- Provide livestock with 100% organic feed, no antibiotics or added hormones, and outdoor access year-round
Every pouch reflects this care – food that’s safe, nourishing, and responsibly made.
GRASS-FED MILK
Our Little Étoile® Nutrition formulas use grass-fed Australian cow’s milk, sourced from herds grazing on the lush pastures of Victoria, including Gippsland.
A grass-based diet benefits both cows and the planet – improving soil health, supporting pasture regeneration, and helping reduce environmental impact. It’s a natural, sustainable way to produce the highest-quality milk for growing families.
Non-GMO Commitment
We choose ingredients that are free from genetic modification, keeping them as close to their natural state as possible. It’s our way of ensuring that what goes into our products stays pure, safe, and true to nature.
SUSTAINABLE PARTNERSHIP
We know that caring for little ones starts long before our products reach your hands. That’s why we partner only with suppliers, manufacturers, and testing facilities who share our commitment to sustainability, ethics, and transparency.
Together, we focus on:
- Using renewable energy and improving efficiency
- Regenerating the environment and protecting natural resources
- Practising low-carbon dairy farming
- Ensuring animal health, welfare, and freedom from hormones
- Supporting local and independent farmers
- Choosing recyclable and compostable packaging
- Offering natural, organic, and vegan alternatives to harsh synthetics
- Following cruelty-free testing practices
Through these partnerships, every step of our journey is guided by the same values you trust to care for your family – and the planet we all share.
These same sourcing and formulation values carry through our responsibly made baby care range, where gentle products are built around carefully selected ingredients and family-safe development standards.
REAL BENEFITS FOR PEOPLE
Products with Real Worth
Through our IQS (Innovation & Quality System), we focus on creating products that genuinely support the health, growth, and wellbeing of children and families. This ensures that the energy and materials we use go toward making essentials that truly matter.
Ethical Integrity
We believe in caring for the people who make our products possible – from the farmers and formulators to the families who use them. Upholding strong ethical standards and fair practices is central to building sustainable partnerships that benefit everyone.
