Consumers rely on the industry to provide safe and effective nutritional products for their children. Asian parents tend to be more sensitive to their infants’ and children’s nutritional needs. This may be based on an awareness of the health consequences of undernutrition, especially in developing countries.
To gain a better understanding of what Asian moms’ awareness of this product area, a survey was conducted by Max Biocare Pty Ltd across its key markets during March and April 2021. A total of 2,334 mothers voluntarily participated in the survey through social media channels, and mostly moms residing in Asia (84%), with a small group (16%) of Aussie and American moms.
